While everyone talks about the iPhone, the mobile device’s non-telephone sibling the iPod touch continues to grow its market share at a clamorous rate, leading mobile analytics firm, Flurry, to call it Apple’s “weapon of mass consumption”.

Flurry estimates that of 58 million iPhones and iPod touches sold by Apple up to September, 24 million are iPod touches.

“The iPod touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow,” Flurry

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