Skip to main content

VIDEO: Steve Jobs and the making of the Mac

[youtube=http://www.youtube.com/watch?v=JTVDWGtf9m4&w=700&h=555]

This lengthy and interesting clip dates from January 2004. It shows six men who were part of the marketing team for the original Macintosh share what they know, and includes dozens of great nuggets, including some good insights into Apple CEO Steve Jobs — well worth a rerun — know your history, after all.

The six men are Mike Murray (director of marketing), Mike Boich (the original Macintosh evangelist), Andy Cunningham (member of the Regis-McKenna PR team), Joanna Hoffman (the first marketing person in the Macintosh Division), Steve Scheier (ran the product launch), and Guy Kawasaki (evangelist).

Got to love the start of this,

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications