Apple is this week expected to reveal the first major brands who’ve signed-up for iAds in Europe, though initial euphoria greeting the launch of the service has now waned, with ads agencies complaining on price and that Apple are difficult to work with. The Financial Times reports Apple has delayed launching the service in Europe twice in the last few weeks, and has reportedly been willing to move slightly on price in order to attract big name brands.

Apple last week announced it would bring iAds to Japan in partnership with Dentsu

“Early adopters could include L’Oréal, Renault and Nestlé, with two or three campaigns running on iPhone and iPod touch apps in early December,” the FT warns, “most will not run until next year,” the report informs.

Advertisers are interested in getting through to the huge market of iOS device users. Apple offers demographic and targeting information ads agencies want to exploit.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author