- The brief for “1984” was simple: Steve Jobs said, “I want to stop the world in its tracks.”
- We ran a 30- second version of “1984” in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Fla., headquarters for IBMʼs PC division.
- “1984” also ran in theaters through ScreenVision. One theater owner was so enamored with it, he ran it for a month after the buy was over.
- Apple co-founder Steve Wozniak saw the spot and offered to pay half the cost of running it out of his personal checking account.
In this light (or without it), it is dizzyingly uncouth that Motorola is going to even attempt to acknowledge that ad in their’s this week.
Steve Hayden is vice chairman and chief creative officer of Ogilvy & Mather Worldwide. In 1984, he was senior vice president and creative director at Chiat/Day.