You know those in-flight magazines that every airline gives you? Well the time has come that these magazines won’t only be in the pocket in front of you but will be available for passengers with iPads. Malaysia Airlines has launched their in-flight magazine, Going Places, as an application on the iTunes App Store. The experience of using the in-flight magazine is much more interactive on the iPad and even includes more features like in-flight entertainment information.
Here’s what a Malaysia Airlines Senior Vice President had to say about the move:
MAS chose the iPad because of the phenomenal growth of users in such a short time. As a platform, the iPad allows us to increase our range and reach new customers. It also allows our users a more comfortable, portable, convenient access to our magazine and some insight into our in-flight offerings, for their next trip.