[vimeo http://www.vimeo.com/22872265 w=670&h=377]

Today, a beautiful new interactive e-book hit the App Store. Entitled “Our Choice”, it is notable not just for its amazing interface but also because Apple board member, former US presidential candidate and Nobel prize winner Al Gore is credited as author. Not surprisingly, the book is basically a sequel to the Apple Keynote-heavy Inconvenient Truth as it too focuses on the effects of pollution, climate change and global warming.

What really impresses though is a high degree of interactivity and rich media features, courtesy of the innovative new digital publishing platform dubbed Push Pop Press. “Our Choice” can be yours for five bucks. The universal binary weighs in at 52.8MB and scales up nicely to iPad’s 1024-by-768 pixel resolution. See guided tour video below:

[vimeo http://www.vimeo.com/22872218 w=670&h=377]

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