US department store, Sears, announced today that they are rolling out iPads and iPod touches to 450 retail stores nationwide. The rollout is to better the relationship between the customer and sales associate to improve the shopping experience. Sears will train their employees to utilize these devices to order products online for customers, access product information and videos, and show customers how to utilize enhanced purchasing tools to buy products they desire.
Sears isn’t the first company to rollout Apple products across their fleet. Lowe’s did something similar by bringing 42,000 iPhones to their stores to process sales. Old Navy, Home Depot, and of course Apple also use iOS devices to enhance the sales experience.
In the press release, Sears also said they’re working to upgrade their technology infrastructure so that customers can use their mobile devices to compare products (Wi-Fi). Sears will also use the iPads and iPod touches to train employees. Cheers, to a better shopping experience!