The CTIA has introduced a new five-point mobile app rating system and voluntary program operated by the ESRB who have been slapping similar “everyone” and “adults only” ratings on video games since the early 90s. Not so surprisingly, the biggest and second biggest players in the mobile app space, Apple and Google, aren’t supporting the program. Bloomberg reports:

The app program is aimed at helping parents monitor children’s increasing use of wireless technology, an issue drawing lawmakers’ attention this year… Apple, maker of the iPhone and iPad, and Google, whose Android software is the most widely used mobile operating software in the U.S., aren’t taking part in the program and have their own ratings systems.

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