In July BBC’s iPlayer iPad app went global by adding eleven European countries to their subscription-based streaming service, and recently added Canada, Scandinavia, and Australia to top sixteen territories globally. Today the company has announced the app will be landing on iPhone and iPod touch starting Thursday, December 8 (via TNW).
President Worldwide Networks and Global BCC iPlayer, Jana Bennett, took the stage at this morning’s keynote:
“This platform extension shows how Global iPlayer isn’t just about moving TV to tablet devices, it’s also about a mobile strategy – about truly getting TV everywhere in a way that it hasn’t been before. We also want the global BBC iPlayer to be truly representative of the whole gamut of British creative output, to represent everything that is great about British content – not just the Best of British TV but the Best of British Culture.”
Bennett also unveiled a selection of new content to be made available through the app in 2012 including programming from DRG such as Peep Show, Black Books, Shameless, Father Ted, and Green Wing. They are also planning on adding new “Music” and “Arts and Culture” genre categories as well as selected speech programs from BBC radio. To wrap up the keynote, Bennett also noted some stats about the app:
–35% of viewers watch more than one show per visit, an average of 75% of subscribers use the app every single day, and 25% continue browsing programs after watching a show.
The iPhone and iPod touch version of the BBC iPlayer app will be available on Thursday. Until then you can grab the free iPad app here.
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