image via the Verge

NOTE: The full coverage is right after the break.

McGraw Hill CEO Terry ..wait for it.. McGraw is in attendance.

10:00am: Schiller time! “We’re proud to help students learn”…and “Students are being introducd to the iPad”

10:03: “In general Education is in the dark ages”

10:05: 20,000 EDU apps on iPad. Many more in iBookstore

10:07: 1.5M iPads used in Education.

10:08: “Reinventing Textbooks”

10:09: How do textbooks measure up? Content amazing but portability and durability are bad.

10:10: Roger Rosner on hand to demo iBooks 2 (tip from earlier) demonstration: 3D model in the midel of textbook that kids can rotate.

10:15: Finger as highlighter, change color, etc. all taken to area called “Notes”

10:18 Glossery terms turn into digital flash cards. With Shuffle.

10:20 in the iBookstore there is a new category called “textbooks”

10:21: Schiller back, “That is iBooks 2”

Live now http://itunes.apple.com/us/collection/textbooks/id27820?fcId=493406756&mt=11

10:23: New Mac App called “iBooks Author”  Includes Templates (as you’d expect). Very iWorky interface.

10:25: Interactive graphics widgets.  Import from other iWork applications.  “Interactive Experiences without any programming necessary”  However to do complex stuff, Javascript and HTML5 work too.

10:28: “Publishing to the iBookstore is very simple” but also preview on iPad button which sends to connected iPad.

10:30 Not just for TextBooks but publishing all kinds of Books.

10:32 iBooks publisher is available today for Free

10:35: Textbooks are available today as well from all different types of vendors and for different levels of students for $14.99/ea. PEarson, McGraw Hill, Houghton Mifflin etc.

10:37: Not just about high school.  Apple worked with DK Publishing  for beautiful K-6 books.

10:40: Showing video

10:45: There seem to be a few takeaway themes here: This is all free (except the textbooks which are cheaper and a much better value).  This will engage children thereby improving learning.  Publishers make great content and are on board (3 big companies represent 90% of textbooks).  Lots of heartwarming stories.

10:47: Eddie Cue is up for part 2… iTunes U.

10:48: 700M downloads from iTunes U.

10:49 new iTunes U app…with dark wood bookshelf (IVY league, not Busch League)

10:50 Students and teachers communicate over this. RIP Blackboard. (College professors are all high fiving each other right now)

10:51 Whole curriculum in one app. All organized. Need some materials buy from iTunes.

10:53: Universities are using iTunes around the world already. Now K-12 can sign up for iTunes U as well.

10:55: Phil is back: Repeats that Apple exists between Liberal Arts and Technology and its roots in Education go all the way back to the Apple II.

10:56 That’s it, signing off.

Check out our full coverage of Apple’s education event and additional assets:

ARTICLE – Liveblog: Apple’s education-focuse media event in NYC ARTICLE – Update on business metrics from Apple’s education event ARTICLE – Apple releases iBooks 2, a brand new textbook experience for iPad ARTICLE – Apple to price new iBook textbooks at $14.99 or less ARTICLE – Apple announces iBooks Author, free Mac app for authoring textbooks ARTICLE – Apple launches iTunes U, free iOS app for educators to take courses anywhere ARTICLE – Apple releases iTunes 10.5.3 with support for textbook syncing to iPad ARTICLE – Heartwarming clip of teachers and students Apple played at the presser ARTICLE – An overview of publishing and distribution for iBooks Author VIDEO – Gallery of elements that can be used for interactive iBooks VIDEO – The iBooks Textbooks promo PR – Apple reinvents textbooks with iBooks 2 for iPad PR – Apple unveils all-new iTunes U app for iPad, iPhone & iPod touch SUPPORT – iBooks Author: Best practices for using 3D models SUPPORT – iBooks Author: Use iPad-safe fonts when authoring books SUPPORT – iBooks Author – How to make your iBooks accessible SUPPORT – iBooks Author – Add video to your iBooks SUPPORT – iBooks Author – Publishing and distribution FAQ CHANGELOG – iTunes 10.5.3 for Mac CHANGELOG – iTunes 10.5.3 for Windows (64 bit) APP STORE – iBooks Textbooks section in iTunes APP STORE – iTunes U for iPhone, iPod touch and iPad APP STORE – iBooks 2 for iPhone, iPod touch and iPad APP STORE – iBooks Author for Mac