Pew Research published some incredibly impressive tablet sales data over the weekend. From December to January, tablet ownership almost doubled.
While both the Nook Color and the Kindle Fire were included as tablets (not eReaders) and were hot this holiday season, the iPad is still by far the most popular tablet out there and likely the lion’s share of the 19 percent of American households which now own a tablet. That translates to many iPads under the Christmas tree.
Tablet ownership increased for certain segments of the population more than others did…
The surge in ownership of tablet computers was especially notable among those with higher levels of education and those living in households earning more than $75,000. More than a third of those living in households earning more than $75,000 (36%) now own a tablet computer. And almost a third of those with college educations or higher (31%) own the devices. Additionally, those under age 50 saw a particularly significant leap in tablet ownership.
- Canaccord Genuity: iPad to extend Apple’s lead into 2012, Amazon to emerge as third-largest tablet maker (9to5mac.com)
- ChangeWave: Shoppers predominantly want Apple’s iPad or Amazon’s Kindle Fire for the holidays (9to5mac.com)