
According to a report from the New York Post, Apple is planning to launch a new television streaming service by Christmas despite roadblocks with potential content partners. The report cited sources “familiar with the talks” between Apple’s Senior Vice President of Internet Software and Services Eddie Cue and content providers that have “largely balked” at Apple’s attempt to “exert control over all aspects” of negotiations:
“Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks…They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.”
The report said Apple wants content providers to offer their channels through apps accessible on Apple TV as well as other Apple devices. The report’s sources were unsure whether Apple planned to offer several of these apps in cable TV-style packages or as individual apps. Apple also apparently—although unsuccessfully— tried to convince cable companies to ditch their cable boxes for Apple devices in an attempt to “create the interface” and have the cable companies “manage bandwidth across the TV and broadband pipeline.” The New York Post explained:
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