The Verge talked to Tony Fadell (also known as the father of the iPod) over the weekend about the genesis of the original iPhone before its 2007 launch. He has not been so candid about the actual process of narrowing down hardware features until this video where he claims Apple was toying with the idea of a hardware keyboard at one point.
Another baffling fun fact: Apple’s Worldwide Marketing SVP Phil Schiller was responsible for the iPod clickwheel. Full video here.
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