Nokia has released a new ad for its Lumia 925 today comparing the device’s camera to the iPhone 5 and simultaneously parodying Apple’s recent “Photos Every Day” TV spot. It’s not surprising that Nokia would choose to focus on the Lumia 925’s camera, as it made a big deal of the device’s 8.7 megapixel camera, dual LED flash, Carl Zeiss lens, and enhanced software camera features when it was unveiled. The dual LED flash is a feature that happens to be rumored for the next-gen iPhone. This also isn’t the first time that Nokia has compared the iPhone 5’s camera to its own smartphones, but it’s certainly the first time it has done a parody of an Apple commercial. Some scenes, like 50 seconds into Nokia’s ad, are taken directly from Apple’s commercial.

Apple’s ad, for comparison, is below:

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