While Android devices have the greatest market share, the evidence that iOS users do more with their devices continues to grow. The latest survey by analytics company Arieso found that iDevices took six out of the top ten slots in terms of the amount of data downloaded by 2013 devices. All numbers use the iPhone 3G as their base, and exclude the iPad Air which was launched after the survey ended.
Unsurprisingly, the company found that our appetite for data grows with each generation of device, as they become increasingly capable. iPhone 5s owners, for example, download 19 percent more data than iPhone 5 owners.
But tellingly, iPhone 5s owners download 41 percent more data than the Samsung Galaxy S4, Samsung’s current flagship handset (a figure that increases to 54 percent in developing markets). A previous study showed that iPhone users spend more time using their phones than do Android owners.
In a separate analysis by the UK consumer association Which?, the iPhone 5c was found to have the greatest amount of usable storage space after built-in apps were accounted for. Comparing the 16GB models of eight leading smartphones, the 5c was found to leave users with 12.6GB of storage, with the 5s at 12.2GB taking third place behind the Nexus 5. The Samsung Galaxy S4 took bottom place, with just over half of its 16GB space available to the user.
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