iPhone market share in Japan climbs from a quarter to more than a third of all phones sold

Apple’s deal with Japan’s largest carrier, DoCoMo, saw the iPhone’s market share in the country climb from 25.5 percent last year to 36.6 percent in the year ending March of this year, reports Bloomberg. This full-year figure underestimates the current position, as it reflects only six months of sales through DoCoMo.

Japanese companies Sharp and Sony took second and third places, with 13 and 12.3 percent respectively, while Samsung was in sixth place at just 5.7 percent.

Apple’s market share in Japan hit almost 70 percent when the iPhone 5S and 5C were made available on DoCoMo, as pent up demand was first unleashed. Since then it settled back to just under 50 percent last quarter, and we’re likely to see a similar number in the full-year figures in six months time.