The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.
Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …
The iPhone did, however, lose market share in the USA, China, Germany and Italy. Its market share in the U.S. fell from 43.7 percent in the first quarter of last year to 35.9 percent in the same period this year, a drop of 7.8 percent.
As ever, total market share is more of a point of interest than a key metric for Apple. Market share figures measure sales across all smartphones, from the most basic to top-of-the-line models. Apple competes only at the top end of the market, so growth at the bottom end will dilute the company’s market share despite the fact that iPhone sales continue to grow.
In the quarter in question, worldwide iPhone sales grew from 37.4M to 43.7M, an increase of almost 17 percent. While Apple’s smartphone market share in China fell by 5.4 percent, for example, actual iPhone sales grew by 28 percent.