Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”
The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.
Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …