Re/code’s John Paczkowski is reporting that Apple is set to announce its new wearable product in October, according to sources familiar with Apple’s plans. The site says that the watch will take full advantage of HealthKit and Health, Apple’s fitness and health management app introduced in iOS 8.

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People familiar with Apple’s plans tell Code/red the company hopes to schedule a special event that month to show off the device, which is designed to make good use of the HealthKit health and fitness information-gathering app it recently showed off at WWDC. Could things change between now and fall? That’s certainly possible. But right now October is the target date.

Earlier today, the reputable Nikkei newspaper reported the same timeframe of October, although it was unclear how much of their report was speculation. Apple is expecting to sell u to 5 million units a month, according to the paper.

Apple CEO Tim Cook has been teasing the introduction of a new product category in 2014 for a while now, famously stating last year to expect “new products across all of 2014”.

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