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Just as Nike’s dismantled FuelBand team continues heading to Apple ahead of an expected “iWatch” launch this fall, Adidas thought it would be the perfect time to introduce its own FuelBand-like fitness tracking wearable. Today the company introduced FitSmart, a wrist worn fitness tracker that pairs with the company’s miCoach fitness apps for iOS and Android. 

The device packs in a heart rate sensor, accelerometer, and is capable of tracking the usual fitness metrics including calories, pace, distance and stride rate. The company says the Fit Smart will offer up to five days on a single charge with its 200mAh battery, but that estimate includes only a 1-hour workout per day.

Designed for running, training and fitness, FITSMART is unlike many of the activity trackers on the market today as it measures heart rate response to physical activity and then guides the user train at the right intensity for the best results… Intended for those seeking meaningful guidance and feedback, FIT SMART works with an all-new mobile app experience aimed at helping people set and reach weekly goals, as well as commit to longer term training plans. Weekly goals are a key feature update in the August release of the popular miCoach Train and Run app. and, uniquely combine the effectiveness of heart rate based training with the flexibility and motivational benefits of short-term attainable goals.

It weighs 58 grams, has a silicon strap, and uses a 17×11 LED light array as its UI. That includes “at-a-glance visual guidance on the user’s current workout intensity presented in color zones: blue, green, yellow and red.” Adidas also notes the Fit Smart will use vibration and visual indicators with the LED display to “provide feedback and coaching so the user can make the most out of every workout.”

The Adidas Fit Smart is arriving for $199 late August at Best Buy in the US and in markets around the world on August 15th through adidas.com.

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