It turns out Apple’s latest partnership with U2 will go beyond just the release of the band’s new album ‘Songs of Innocence’ for free to iTunes customers. In an interview with Billboard, the band’s manager Guy Oseary noted U2 will continue to work with Apple on music related projects:
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We’re working on other things as well with Apple that have to do with how music is heard and innovation, with [iTunes VP of content] Robert Kondrk leading that charge. There’s a lot of things still to come that are really interesting. The band really wants people to engage with albums, they want them to support the art form of artwork and lyrics and video content and just get into their music in a much different way than an MP3 file. This is a long relationship.
He also noted that Beats founder and new Apple employee Jimmy Iovine played a role in the partnership: We look to Jimmy for guidance and support no matter what we end up doing, whether its this project or talking about the next single, or whether we’re talking about doing other things down the road. Talk about family, trips, things that we wanted to to do in our personal lives — we’re really connected, we’re really supportive. Jimmy is near and dear to this band, he’s definitely a source of support and guidance… We consider him family and there’s been a lot of hand-holding together through this process.
As part of the deal to give away the band’s new record to iTunes customers, reports today claimed Apple paid the band and Universal an unspecified royalty fee in addition to a marketing campaign worth as much as $100 million.