Apple’s leadership is out in full force today for the iPhone 6 and iPhone 6 Plus launch across the globe.

Apple CEO Tim Cook has been spotted at the company’s local Apple Store in Palo Alto, California, to be a part of the crowd and watch the new iPhone debut. Cook reportedly joked with the crowd saying he got the new iPhone several months ago. As evident by Twitter, the Apple CEO has shared in the excitement by taking selfies with the crowd.

On the other side of the world, Apple’s recently appointed SVP of Retail and Online Stores Angela Ahrendts helped kick off the new iPhones launch in Sydney, Australia, where the iPhone went on sale at 8 am local time several hours ago.

Sony A6500

“Phenomenal start to a historic day and an honor to be with our incredible team and first customers in Sydney,” Ahrendts tweeted as the iPhone went on sale on the other side of the world.

Apple debuted the new iPhone 6 and iPhone 6 Plus earlier this month and began taking pre-orders for the new devices a week ago with record breaking numbers for the larger display phones.

Orders began delivering to customers today as the iPhones 6 went on sale in the US, France, Canada, Germany, Hong Kong, Singapore, United Kingdom, Australia, and Japan.

[tweet https://twitter.com/AngelaAhrendts/status/512740033464242176/]

[tweet https://twitter.com/tim_cook/status/513016245289906176]

More tweets, photos, and videos from the occasion below.

[tweet https://twitter.com/CNBCnow/status/512979784666980352]

[tweet https://twitter.com/producermariel/status/512977335340269568]

[tweet https://twitter.com/KRON4WTran/status/512976676704514048]

[tweet https://twitter.com/Emily/status/512976454100217857]

[tweet https://twitter.com/NatsNatitude/status/512979979857309696]

[tweet https://twitter.com/jeffreykell/status/512982387975016448]

[tweet https://twitter.com/OneTakeJake2/status/512982242042183680]

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