You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Seth Weintraub | 11:19 “Just getting started” Thanks the teams

Seth Weintraub | 11:19 Only Apple could do all of these products and the ecosystem that unites everything

Seth Weintraub | 11:17 Tim Back

Seth Weintraub | 11:16 $499 Mac Mini – nice price

9to5-image 2014-10-16 at 2.16.22 PM

Seth Weintraub | 11:16 Mac Mini too faster Processors, Graphics, 9to5-image 2014-10-16 at 2.15.55 PM

Seth Weintraub | 11:15 Prices9to5-image 2014-10-16 at 2.15.17 PM

Seth Weintraub | 11:15 Shipping today

Seth Weintraub | 11:15 9to5-image 2014-10-16 at 2.14.28 PM

Seth Weintraub | 11:14 9to5-image 2014-10-16 at 2.13.46 PM 9to5-image 2014-10-16 at 2.13.22 PM

Seth Weintraub | 11:13 THUNDERBOLT 2

Seth Weintraub | 11:13 3.5-4GHz CPU AMD GPUS

Seth Weintraub | 11:11

Seth Weintraub | 11:10 Video – commercial Ran Riccio talking

Seth Weintraub | 11:09 9to5-image 2014-10-16 at 2.07.36 PM 9to5-image 2014-10-16 at 2.07.00 PM

Seth Weintraub | 11:09 wow 30% less energy!

Seth Weintraub | 11:07 Retina 5K display

Seth Weintraub | 11:07 5120 2880 14.7 M Pixels

Seth Weintraub | 11:06 9to5-image 2014-10-16 at 2.06.27 PM

Seth Weintraub | 11:05 Retina Display coming to iMac

Seth Weintraub | 11:05 9to5-image 2014-10-16 at 2.04.37 PM

Seth Weintraub | 11:04 Growth!

Seth Weintraub | 11:04 Mac Time!

Seth Weintraub | 11:03 pre-oorder October 17th. Ships end of next week

Seth Weintraub | 11:03 Last years get dropped $100

9to5-image 2014-10-16 at 2.03.03 PM

Seth Weintraub | 11:02 Minis get mini update

Seth Weintraub | 11:02 9to5-image 2014-10-16 at 2.02.12 PM 9to5-image 2014-10-16 at 2.02.05 PM

Seth Weintraub | 11:01 Same Prices:

9to5-image 2014-10-16 at 2.01.23 PM

Seth Weintraub | 11:01 Summing up iPad 2

9to5-image 2014-10-16 at 2.00.33 PM

Seth Weintraub | 11:00 Replay is free on the app store today

Seth Weintraub | 10:59 Volumetric lighting demoed

Seth Weintraub | 10:58 Uses Metal to put together videos at 20X faster than previous

Seth Weintraub | 10:57 Replay video editor now being demoed

Seth Weintraub | 10:56 up to 3X provement over previous ipads in testing for Pixelmator

Seth Weintraub | 10:56 Adobe can’t be happy about this

Seth Weintraub | 10:54 Showing some apps Pixelmator!

Seth Weintraub | 10:53 Touch ID with Apple Pay

Seth Weintraub | 10:52 Touch ID

Seth Weintraub | 10:52 Faster wifi AC MIMO, Faster LTE with more bands

Seth Weintraub | 10:52 Facetime camera 

9to5-image 2014-10-16 at 1.51.42 PM

Seth Weintraub | 10:51 Dual Mics

Seth Weintraub | 10:51 Slo-mo

Seth Weintraub | 10:50 Timelapse too

Seth Weintraub | 10:50 panoramas. Burst Mode

Seth Weintraub | 10:49 9to5-image 2014-10-16 at 1.48.39 PM

Seth Weintraub | 10:48 8mp 1080P iSight camera

Seth Weintraub | 10:48 iPad Camera is so good because it has the best viewfinder in the world.

Seth Weintraub | 10:47 M8 coprocessor, Barometer

9to5-image 2014-10-16 at 1.47.21 PM

Seth Weintraub | 10:47 still 10 hours of battery.

Seth Weintraub | 10:46 9to5-image 2014-10-16 at 1.46.09 PM 9to5-image 2014-10-16 at 1.46.21 PM

Seth Weintraub | 10:45 9to5-image 2014-10-16 at 1.45.38 PM

Seth Weintraub | 10:45 A8X

Seth Weintraub | 10:45 no air between screen. Anti reflective, also coated to 56% less reflective

Seth Weintraub | 10:44 half as thin as original

Seth Weintraub | 10:43 “World’s thinnest”

Seth Weintraub | 10:43 6.1MM thin! 

Seth Weintraub | 10:43 Schiller time!

Seth Weintraub | 10:43 9to5-image 2014-10-16 at 1.42.46 PM

Seth Weintraub | 10:42 Thinner than a pencil.  Gold! Touch ID

Seth Weintraub | 10:42 ipad air 2 commercial

Seth Weintraub | 10:41 #1 across all verticals 

Seth Weintraub | 10:40 no source given on 100% sat. btw. 

Seth Weintraub | 10:40 iPad Mini Retina 100% Customer satisfaction

Seth Weintraub | 10:39 “Toaster Refrigerators even got smoked”

Seth Weintraub | 10:39 9to5-image 2014-10-16 at 1.39.11 PM

Seth Weintraub | 10:39 Apple has sold more iPads in 1st 4 year 225 Million than any other product (including iPhone)

Seth Weintraub | 10:38 iPad is everywhere. Work, home, play

Seth Weintraub | 10:38 Explaining iPad simple on the outside, complex and powerful on the inside

Seth Weintraub | 10:37 iPad time! with Tim Cook

Seth Weintraub | 10:36 iWork Free 

Seth Weintraub | 10:36 8.1 Monday

Seth Weintraub | 10:36 Yosemite Today. 

Seth Weintraub | 10:36 9to5-image 2014-10-16 at 1.35.33 PM

Seth Weintraub | 10:35 Eddy Cue doesn’t make it past security. Explains a lot.

Seth Weintraub | 10:34 Apple Watch remote for Keynote

Seth Weintraub | 10:34 Stephen Colbert cameo. Not hilarious but amusing

Seth Weintraub | 10:33 9to5-image 2014-10-16 at 1.32.41 PM

Seth Weintraub | 10:30 9to5-image 2014-10-16 at 1.29.51 PM

Seth Weintraub | 10:29 I think some of our sources are in this Keynote presentation! (J/K obv.)

Seth Weintraub | 10:28 9to5-image 2014-10-16 at 1.28.29 PM

Seth Weintraub | 10:28 Making fun of doubling down on secrecy

Seth Weintraub | 10:28 9to5-image 2014-10-16 at 1.27.45 PM

Seth Weintraub | 10:26

Seth Weintraub | 10:24 iCloud Drive 

Seth Weintraub | 10:23 (rerun of last event going right now)

Seth Weintraub | 10:22 if Apple Pay is Monday, that means 8.1 is between now and then.

Seth Weintraub | 10:20 Yosemite

Seth Weintraub | 10:19 bringing back camera roll., iCloud photo library…other improvements. Woo

Seth Weintraub | 10:19 iOS 8.1

Seth Weintraub | 10:18 IBM has embraced Swift. {Press Blurb}

Seth Weintraub | 10:17

Seth Weintraub | 10:16 here’s the klingon keyboard folks

https://itunes.apple.com/us/app/klingon-keyboard/id918615313?mt=8&at=10l3Q2

Seth Weintraub | 10:16 Klingon keyboard is in app store

Seth Weintraub | 10:15 Last year it was something like 85% iOs adoption but whatever – it didn’t require as much space

Seth Weintraub | 10:14 ANDROID SUCKS9to5-image 2014-10-16 at 1.13.46 PM

Seth Weintraub | 10:13 Nearly half of users on iOS 8….not as good as last time :\

Seth Weintraub | 10:12 Craig Fed. coming on stage

Seth Weintraub | 10:12 now Products. All designed to work together…

Seth Weintraub | 10:11 Watchkit rolling out next month for Developers to build Apple Watch Apps

Seth Weintraub | 10:10 Apple watch is on the cover of Vogue China

Seth Weintraub | 10:09 Apple Pay begins on Monday 

Seth Weintraub | 10:08 9to5-image 2014-10-16 at 1.08.12 PM

Seth Weintraub | 10:08 500 more banks signed up

Seth Weintraub | 10:08 Apple Pay is easy secure in private. It will be PROFOUND

Seth Weintraub | 10:07 LOL get it?

Seth Weintraub | 10:07 9to5-image 2014-10-16 at 1.07.03 PM

Seth Weintraub | 10:06 Launching in China in a few hours

Seth Weintraub | 10:06 Most 1st month record for most orders taken BY A LOT (and that doesn’t include China)

Seth Weintraub | 10:05 fastest selling in history

Seth Weintraub | 10:05 Apple Friend Walt Mossberg says it is the best Smartphone on the market

Seth Weintraub | 10:05 Tim Cook talking about iPhone launch – you guessed it best iPhones ever

Seth Weintraub | 10:04 Woooooooo!!!!!!

Seth Weintraub | 10:03 Apple sold a lot of iPhones judging by this commercial

Seth Weintraub | 10:02 9to5-image 2014-10-16 at 1.02.29 PM

Seth Weintraub | 10:02 It begins with a commercial

Seth Weintraub | 10:01 Apple watch is at least 2 minutes off yukyukyuk

Seth Weintraub | 10:01 OK, music stopped….here we go!!!

Seth Weintraub | 9:56

Seth Weintraub | 9:55

Seth Weintraub | 9:54 9to5-image 2014-10-16 at 12.54.14 PM

Seth Weintraub | 9:53 Here’s the streaming URL for You Windows/other users (sorry!) http://p.events-delivery.apple.com.edgesuite.net/14pounqefvoiubefvpiub10/refs/14pijbnoihjb10_sl_ref.mov

Seth Weintraub | 9:52 Live Stream is up. Only one sang playing at a time this time (cancel the Truck!)

Seth Weintraub | 9:49

Seth Weintraub | 9:48

Seth Weintraub | 9:40 Glad to see the continuity

Seth Weintraub | 9:35

Seth Weintraub | 9:32 The live stream just went…live!

http://www.apple.com/apple-events/2014-oct-event/

Seth Weintraub | 9:26 Breakfast doesn’t suck

Seth Weintraub | 9:24 New iPad Color: Orange?

Seth Weintraub | 9:23 Guess European jornos are meeting in Berlin

Seth Weintraub | 9:20 BREAKING

wearing the white watch (maybe he could accessorize better – call in Angela for advice)

Seth Weintraub | 9:08

Seth Weintraub | 9:03

Seth Weintraub | 8:10 For those at work on Windows machines:

Seth Weintraub | 8:10

Seth Weintraub | 7:42

Seth Weintraub | 7:20 Tim Cook is awake and Tweeting. That’s a good sign.

Seth Weintraub | 7:20

Seth Weintraub | 7:05

Seth Weintraub | 7:00

Apple

Today’s Apple event is set to be the launchpad for the new iPad Air 2 and Mini 3 and at least one new retina iMac. We believe Apple has some other big surprises for us as well. For our full rundown on our expectations, see Jordan Kahn’s:

What to expect (and not to expect) at Apple’s iPad/Mac event tomorrow

We’ll be running down the event coverage and pre-coverage right here with this auto-updating live blog so stay dialled in while we’ll do separate posts for new products/services/announcements as they happen…

Oh, and what better time than now to brush up on your Chinese?

Apple-event-truck

FTC: We use income earning auto affiliate links. More.

About the Author

Seth Weintraub's favorite gear