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For Black Friday, Apple has refreshed the frontpage of its online store with a rather-drastic redesign. Each product category now dominates the webpage, with full-bleed images of their main product lines. The new iPad updates get the top spot, but interestingly Apple TV and Beats headphones also get prime placement. In fact, the product images for Beats accessories are so large, it only takes four images to dominate the screen.

The strap-line ‘From one gift come many’ headlines the page, which also links up with Apple’s upcoming retail store holiday changes. The same tagline will soon be featured in Apple Store windows around the world, highlighting the wide scope of the iPhone and iPad, as shown below.



You can read more about Apple’s holiday changes in 9to5Mac’s exclusive report from a couple of days ago. The new style of gift cards mentioned in that report are also presented on Apple’s homepage, in iconic silver, space gray and gold.

Further down the page, Apple also highlights some other accessories as suggestions for holiday gifts. Clicking through on any panel takes customers through to more familiar looking sales sites, as Apple has only revamped the homepage of

As usual, expect full coverage of all the Black Friday deals on 9to5Mac and 9to5Toys. Even though Apple’s updated online store lures you in with its oversized images and impeccable marketing, holiday shopping veterans know it’s the last place you’ll find a good deal. Black Friday doesn’t officially kick off for a little over a week, 9to5Toys has been sharing leaked ad scans and early deals throughout November. The most popular Black Friday scans are from Best BuyWalmartStaplesTarget, and more. Some of the best Apple deals we’ve seen include iPhone 6 for $99, iPad Air 2 with free $140 gift card for $499, iPad Air with free $100 gift card $397, and Beats Solo headphones for $80.

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About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.