Apple released a new iPad Air 2 campaign during Sunday football today showcasing various unique physical and software applications for the iPad Air 2.

Featuring the song “Who Needs You” by The Orwells [iTunes Store, YouTube], the ad is a departure from last year’s iPad Air which were focused on a single user.

iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the field to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.

Microsite embedded below:

Explore the game-changing apps from the film.

These are just a few of the hundreds of thousands of apps waiting for you in the App Store — apps that makeiPad Air 2 capable of even more amazing things.

Adobe Lightroom

A simple yet powerful way to organize, edit, and enhance all the photos from all your devices.

View in the App Store

Athla Velocity: Ultimate

Turn your iPad into a personal hands-free radar gun and measure the speed of a serve, kick, or pitch.

View in the App Store

Codea

Who says coding is hard or boring? Now you can learn to code by making fun games and simulations.

View in the App Store

HM Tracker Design

Calculate the most effective angle for solar panels to catch even more rays.

View in the App Store

Garden Plan Pro

Design the perfect plan for a garden and track its growth for the best harvest. Green thumb not required.

View in the App Store

iRhino 3D

View or share a 3D design as easily as if you were holding the actual piece in your hands.

View in the App Store

PlanGrid

Bring blueprints to the field or job site, share notes, and keep your crew on the same page.

View in the App Store

Speedometer Speed Box

Gauge your need for speed. Measure the speed of moving cars, motorcycles, and more within a tenth of a mile per hour.

View in the App Store

X32-Mix

Move out from behind the mixing board and control your Behringer X32 console with iPad from any seat in the house.

View in the App Store

WunderStation

Never get caught in the rain again with crowdsourced weather reports and hyperlocal updates.

View in the App Store

Whale Alert

Fatal strikes between ships and whales are being dramatically reduced by this crowdsourced whale notification app.

View in the App Store

Homestyler Interior Design

Visualize how that midcentury modern credenza will look in your pad, from your iPad.

View in the App Store

Sky Gamblers: Storm Raiders

Invite your wingman to a dogfight with this immersive, motion-controlled air combat game.

View in the App Store

SketchUp Mobile Viewer

3D sketches are a powerful way to see before you do. Now you can easily view your designs from every angle before making them a reality.

View in the App Store

Touchgrind Skate 2

Land an ollie lip slide with the flick of a finger in this irresistible skateboarding game.

View in the App Store

Traktor DJ

Get the party started with pro DJ tools and effects that let anyone create killer mixes in seconds.

View in the App Store

123D Catch

Capture life, in all its dimensions, and create 3D models of anyone or anything that you can even 3D print.

View in the App Store

Paper by FiftyThree

Learn to love the blank canvas. Sketch, draw, paint, and get creative without tricky settings or distractions.

View in the App Store

The Human Body by Tinybop

See what you’re made of. Study the human body by watching how it works from the inside out.

View in the App Store

Camera

You’ll be amazed at how great a photographer you can be with the redesigned iSight camera and its incredible new features like HD time-lapse, slo-mo, and burst modes.

Learn more

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Seth Weintraub's favorite gear