Instagram announced today that it’s now at 300 million monthly active users, up from 200 million users that it announced approximately nine months ago. The company is announcing the new milestone on its website alongside other update user stats.

In addition, Instagram is today rolling out verified badges for brands and public figures while announcing it’s making a “significant effort to remove spammy and fake accounts”:

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Today, we’re excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you’re looking for. These badges will start rolling out over the coming days…

Finally, as more people join, keeping Instagram authentic is critical—it’s a place where real people share real moments. We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that’s why we’re finishing up some important work that began earlier this year.

In a blog post on its website, Instagram said it’s continuing to remove spammy accounts and will be “deleting these accounts forever, so they will no longer be included in follower counts. This means that some of you will see a change in your follower count.”

The new verified badges will initially be for celebrities, athletes and brands and will roll out over the coming days alongside the deactivation of spam accounts.

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