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Apple teams up with Pinterest to help make app discovery even easier

Pinterest today debuted a new type of post that users can expect to see showing up in their feeds soon. The new “app pin” shows additional information, such as an app’s developer, when users link to software in the iOS App Store. These new pins feature a prominent “Install” button that opens a standard App Store preview pane and allows users to install an app without ever having to leave Pinterest.

The change was almost certainly prompted by Apple, as Pinterest also announced that the tech company had created an App Store profile to share both popular and undiscovered applications. The profile currently features collections like “Editors’ Choice” and “Fashion Apps.”

You can download the updated Pinterest app from the App Store.

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Comments

  1. Bruno Fernandes (@Linkb8) - 10 years ago

    “almost surely” isn’t exactly the smoking gun to back up the title of the post. That’s not quality reporting, we expect better.

  2. rogifan - 10 years ago

    But Marco Arment can’t link to competing podcasts in his podcast app. Way to NOT be consistent Apple.

  3. Taste_of_Apple - 10 years ago

    Pretty cool.

  4. Bob Foster - 10 years ago

    How do you remember the apps that you want to download, or discover new apps to try in the first place? If you’re like me, you keep a running mental list (items of which you often forget) or occasionally search the web for app roundups. It’s not a great system, but now there’s another way: Pinterest and Apple are working together to feature iOS apps on Pinterest and let users download them straight from Pinterest’s site.
    Smartmil Toys

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