[tweet https://twitter.com/Drake/status/566085353400852480/]

Canadian rapper Drake has released an unexpected new mixtape album on iTunes, announcing it on Twitter as it went live. The album, entitled If you’re reading this it’s too late, was added to iTunes shortly before midnight ET … 

The album, tagged as hip-hop/rap, has 17 tracks–and it will come as no surprise to anyone that every one of them is flagged as having explicit lyrics. The album includes collaborations with hip-hop artist Travi$ Scott, R&B singer PartyNextDoor and fellow rapper Lil Wayne, as well as the hit song 6 God.

The Washington Post notes that fans had been expecting a free mixtape, and speculates that Drake released If you’re reading this as a paid album to fulfill a contractual commitment to his label, Cash Money Records, in order to allow him to leave the label.

Drake hinted at the release of a new album with a short film this week. If you’re reading this costs $12.99 on iTunes.

Beyoncé took the same unannounced iTunes exclusive back in 2013 with her “visual album.”

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Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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