Comedy Central, MTV, Nickelodeon and the Discovery Channel are among the channels that could be making their way to Apple’s reported new web TV service, as the WSJ reports that Apple is in talks with Discovery and Viacom. The paper had earlier said that Apple’s online TV service would be announced in June and launched in September with 25+ channels.

Discovery, owner of Discovery Channel, Animal Planet and TLC, and Viacom, owner of MTV, Comedy Central and Nickelodeon, are in talks to be on the Apple service, people familiar with the matter said.

We first heard about the plans in early February. ABC, CBS and Fox are already believed to be on board for the service, which is expected to cost somewhere in the $25-40/month range … 

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One notable absence from the planned line-up is NBC, believed to be due to a falling-out between Apple and Comcast. The latest information is that NBC instead plans an Apple TV app in the second half of this year. This would, however, still require a cable subscription to allow access.

It has also been suggested that Apple may be offering to share viewing data with its TV partners as a sweetener to persuade them to sign-up, something which seems at odds with its strong stance on data privacy.

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