Apple is clearly a fan of the new Becoming Steve Jobs book (review) by Brent Schlender and Rick Tetzeli ($12+Amazon, $13 iBooks, Free Audible). Apple execs including Tim Cook, Jony Ive, Eddy Cue and PR head Steve Dowling have all praised it and it is has headlined the iBookstore for over a week. Its latest promo of the book is a 49-minute iTunes Podcast video of the authors getting interviewed at the SoHo New York Apple Store.
Must listen: Becoming Steve Jobs authors @brentschlender & @tetzeli with @Gruber for Meet the Author. http://t.co/H3AnrqSmBO
— Apple Podcasts (@ApplePodcasts) March 27, 2015
The interview is hosted by Daring Fireball’s John Gruber, who announced the book originally and is definitely worth a watch (or listen). Both the 49-minute video and audio are available here.
Another Meet the Authors is scheduled for April 7th at the Computer History Museum in Mountain View California.
[tweet https://twitter.com/BillGates/status/581078485277548544]
The authors of BECOMING STEVE JOBS, @brentschlender and Rick @Tetzeli at the Apple store in soho tonight! pic.twitter.com/VC85humdcf
— Crown Publishing (@CrownPublishing) March 27, 2015
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John’s fun to listen to in a casual context. This felt strange. Since his guests were more formal, it was a bit awkward given his usual style.
Still worth the listen though.
Ah, Gates. Never one to not take advantage of someone else’s spotlight.
Not sure Gates needs to take advantage of someone else’s spotlight considering he is the richest bloke in the world but hey, I like your logic.
The book was great, but I have to point out that there was one glaring technical error: it referred to modern state of the art chips as having 128 trillion transistors. That’s high by 3 orders of magnitude. NAND flash parts are probably about the biggest. Although if the authors meant to refer to large multichip systems, there certainly could be many more …
I refuse to meet the authors of any book not written by Christian Bale!