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Polling data suggests the Sport made up 55-60% of all Apple Watch sales to date

With estimated Apple Watch preorders getting close to a million, a number of polls suggest that the Sport made up between 55% and 60% of these. Our own poll, by far the largest of those featured in a Fortune roundup, put Sport sales at just under 56% based on 11,865 responses at the time.

A second poll of just over 5,000 responses showed a slightly higher number of 59%, while a pre-sale poll of purchase intentions put the number at 60%. Only one poll differed markedly from this range, but that was based on a much smaller number of respondents so is likely to be less reliable … 

Slice Intelligence – which analyses email receipts from panel members – put the number a little higher at 62%, though its data is based on US sales only.

Our poll showed that 78% of readers were able to get the model they wanted, with 13% opting to wait and 9% compromising on their first choice in order to get their Apple Watch sooner rather than later.

It’s possible that Apple may release total sales numbers today, though as it doesn’t release model by model breakdowns for iPhone numbers, it is extremely unlikely to do so for the Apple Watch.

You can still take part in the polls – the main one below, the others here.

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Comments

  1. rogifan - 10 years ago

    Can we really trust online polls? I’m skeptical. I’m kind is surprised PED would run a story like that.

    • Ben Lovejoy - 10 years ago

      The vast majority of polls today are online. People asked the same question about telephone vs face-to-face polling back in the day …

      • Jesse (@matrix_prime) - 10 years ago

        You can’t spam face-to-face and telephone polling.

      • Ben Lovejoy - 10 years ago

        Most online polls register IP address. Sure, you can still cheat if you can be bothered to make the effort, but all the mainstream polling companies use online polls.

    • Neil C Cameron - 10 years ago

      its not intended to be scientific, its an indication, if people spam it then hey what the hell ,does it really matter…. in my opinion it seems pretty close to reality, but i doubt we will ever know as apple are not going to notify anyone about the watch sales, they will be bundled with other products to provide a total in that “category” so unless an apple insider leaks something i doubt we will ever find out…

    • The latest online poll on whether or not online polls can be trusted is split 50/50.

  2. rnc - 10 years ago

    meh, black/black doesn’t do it for me, too muted. I expect that once more people see it in front of them, they would buy more stainless steel versions.

    I think apple would be smart in offering the sport black with a more expensive band, also.

    • Neil C Cameron - 10 years ago

      i like the black but i agree there should be a more expensive band for the space grey sport, i am sure in time they will cotton on to this and produce one

      • coryjlawrence - 10 years ago

        You can use any band on any of the watches as long as they are the same size (38mm or 42mm).

      • Gazoo Bee - 10 years ago

        I don’t see any reason why they would ever come out with a different band choice for the Sport. It’s the ‘cheapo’ model that’s only supposed to be worn for working out.

        Apple actually doesn’t WANT you to accessorise with it. Only after-market bands and third party sales of Apple bands will help you there.

  3. Andrew Messenger - 10 years ago

    i bought the stainless silver — sport models aren’t shiny enough.

  4. More people took this poll then the number of watches samsung has sold across 6 different models.

  5. Duston Foster - 10 years ago

    I REALLY want the Apple Watch Stainless steal in Space Black… W/OUT the $500 strap.. I really hope I can go in store in like June and by the Space Black model with like a sports band……

    • Gazoo Bee - 10 years ago

      You might be waiting a very long time for that IMO. Better to stick with reality and buy what’s available.

  6. Paul Allen (@starxd) - 10 years ago

    It’s surprising to me that the Space Grey Sport is the top pick, and is outperforming the Silver Sport by nearly a 3 to 1 margin! If this is correct, I suspect Apple was also caught off guard by this. They only offered one band configuration with the Space Grey Sport, and they didn’t push it nearly as much as the Silver. My boyfriend ordered the Space Grey 8 minutes after presales started and it was already pushed out to 4-6 weeks.

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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