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Sprint begins roll-out of home/office iPhone setup service, co-brands RadioShack stores

If you want to upgrade your iPhone without the hassle of going to a store, Sprint will soon bring the phone to you and set up the phone there. The company’s free Direct 2 You service has launched in Sprint’s hometown of Kansas, comes to Miami and Chicago next week and will be rolling out to other cities later, with a total of 5,000 cars expected to be in service by the end of the year.

When our customers are ready for a new phone, we’ll come to them. Virtually, wherever they want. At their home, at their office, in a coffee shop or even a park. And this is about much more than delivering a phone. We are sending a Sprint expert who will make the entire experience convenient and easy.

Sprint says that qualified customers will be offered the service via text or email when they are due an upgrade, and will then be able to call the number given to arrange an appointment. The representative will help with setup and assistance during the visit, offering the same service you’d get in-store … 

The company has also effectively doubled its number of retail stores, thanks to General Wireless’s acquisition of Radio Shack.

A total of 1,435 former RadioShack stores will now be co-branded as Sprint-RadioShack, turning around a third of the floor space into a Sprint store-within-a-store to offer devices and services from Sprint, Boost Mobile and Virgin Mobile. RadioShack CEO Ron Garriques says that the arrangement is a win-win for both brands.

This important partnership with Sprint has enabled RadioShack to continue to provide a trusted destination for our millions of loyal consumers. Together, we can preserve jobs and an iconic American company specializing in mobility, connectivity and innovation. This arrangement is truly a win-win, giving Sprint a much larger footprint and providing both companies immediate access to each other’s customers.

The co-branded stores open tomorrow.

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Comments

  1. darkenv2 - 10 years ago

    Um… shouldn’t they be spending money on, oh I don’t know their crappy network! I was a sprint customer for one horrible, awful, terrible, no good, very bad year and all I got from them were empty promises of getting an actual network up and running and to this day their network still is pretty pathetic here. So glad I switched to T-Mobile.

    • blackhawkrider - 10 years ago

      I switched over to Cricket lol. T-Mobile and Sprint network is pretty pathetic here.

      • darkenv2 - 10 years ago

        Yeah T-Mobile is not perfect everywhere yet, where I am at they’re great but I highly recommend Cricket for those who are trying to leave either of them.

  2. Michael Garnett (@_jorts) - 10 years ago

    Radio Shack needs to die, Period. Name and all. It’s time. I get why Sprint would want the locations and I kind of get why they’d want the brand recognition, but their big idea is to send a salesperson to your home, work, or the park to set up your new phone? Yawn.

  3. Joshua Glowzinski - 10 years ago

    I went into a radioshack a few weeks ago. I needed a plug for a USB record player my brother got me for my birthday. My mom said she would call them. I told her they were closed. I was shocked they were not. The girl inside said that a few stores were staying open. I told her the stock closed and I didn’t think that was possible for them to stay open. She said they were. Yesterday, I see something in the window that said store closing, everything must go. haha

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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