If you want to upgrade your iPhone without the hassle of going to a store, Sprint will soon bring the phone to you and set up the phone there. The company’s free Direct 2 You service has launched in Sprint’s hometown of Kansas, comes to Miami and Chicago next week and will be rolling out to other cities later, with a total of 5,000 cars expected to be in service by the end of the year.
When our customers are ready for a new phone, we’ll come to them. Virtually, wherever they want. At their home, at their office, in a coffee shop or even a park. And this is about much more than delivering a phone. We are sending a Sprint expert who will make the entire experience convenient and easy.
Sprint says that qualified customers will be offered the service via text or email when they are due an upgrade, and will then be able to call the number given to arrange an appointment. The representative will help with setup and assistance during the visit, offering the same service you’d get in-store …
The company has also effectively doubled its number of retail stores, thanks to General Wireless’s acquisition of Radio Shack.
A total of 1,435 former RadioShack stores will now be co-branded as Sprint-RadioShack, turning around a third of the floor space into a Sprint store-within-a-store to offer devices and services from Sprint, Boost Mobile and Virgin Mobile. RadioShack CEO Ron Garriques says that the arrangement is a win-win for both brands.
This important partnership with Sprint has enabled RadioShack to continue to provide a trusted destination for our millions of loyal consumers. Together, we can preserve jobs and an iconic American company specializing in mobility, connectivity and innovation. This arrangement is truly a win-win, giving Sprint a much larger footprint and providing both companies immediate access to each other’s customers.
The co-branded stores open tomorrow.