Samsung isn’t having the best of luck with one of its paid celebrity endorsements. After NBA player LeBron James last year tweeted that his Samsung phone had erased its entire contents, Cleveland.com reports that he has just chosen an Apple product as a gift for his teammates.

But before they went their separate ways that night of the meeting, James had another surprise. He gave them all brand new Apple watches

It was another way of displaying his appreciation for his guys.

It’s not the first time Samsung’s sponsorship deals haven’t generated quite the positive publicity the company had hoped.

Via Business Insider

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