Verifone will be among the first to enable its NFC terminals to support Apple Pay’s upcoming support for customer loyalty cards, the company announced today.
As part of its WWDC announcements on Monday, Apple said that it would soon enable loyalty cards in Apple Pay as it renames the iOS Passbook app “Wallet” to better reflect the addition of payment services since its launch. But before that happens, payment terminal manufacturers will have to flip the switch on support for loyalty cards through their NFC terminals. One of the first companies to do that will be Verifone, one of the leaders in making NFC terminals.
The company announced today that it will enable support for loyalty cards on its MX 915 and MX 925 terminals, allowing six national and global retailers to start accepting loyalty transitions and redeeming rewards through Apple Pay.
“Adding loyalty to Apple Pay will open a world of opportunity for a wide range of merchants to engage consumers and grow their businesses,” said Vin D’Agostino, executive vice president of Commerce Enablement, Verifone. “We are proud to support Apple Pay in expanding contactless payments to include loyalty. This is a powerful reminder of Verifone’s expertise and expansive client relationships, as we continue to simplify payments and enhance customer engagement opportunities for our merchants.”
Verifone didn’t name an names, but we’ve found out that the six retailers include Dunkin’ Donuts, JC Penney’s, Kohl’s, Panera, Wegman’s, and Whole Foods. The last on that list, Whole Foods, is one major retailer Apple didn’t mention during its announcement.
During its announcement on Monday, Apple confirmed some of the first retailers that will support the feature this fall, including: Walgreens Balance Rewards, Kohl’s Yes2You Reward program, Coca-Cola, Dunkin’ Donuts, Panera Bread, Wegmans Food Markets, BJ’s Wholesale Club, and JCPenney.
The loyalty card support will officially arrive for Apple Pay this fall alongside iOS 9 and the new Wallet app.
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