According to French Mac blog Consomac, Angela Ahrendts, the company’s retail chief told employees of its wider rollout plans in a short video:
“In the US and in Canada, in our stores and online, it is the season for Back to School. Kids go back to school in these countries earlier than a lot of other countries. It Will Be launching August 6 and August 7 in additional countries, again aligned to When Your kids and your students Actually go back to school.”
It’s expected that European customers will be subject to the same purchase rules as in the States and Canada. They’ll need to buy an iMac, MacBook, MacBook Pro, MacBook Air or Mac Pro with education pricing to get the free Beats. Build-to-order configurations are eligible, but Mac Mini is excluded from the deal.
This is first year Apple has given away Beats products with its Macs for ‘Back to School’ students. Last year, a Mac purchase got you a $100 gift card, and an iPhone or iPad purchase got you a $50 gift card.
Once the deal goes live in Europe, we’ll be sure to update you. As things stand, we’re expecting the roll out to begin in just under two weeks’ time.