In case you weren’t tuned in to the 2015 MTV Video Music Awards last night (it’s okay, I missed them too), Apple has shared its two-part Apple Music promo video that ran during the music awards show on Sunday night. Both clips together run two minutes in total and feature hip-hop artist The Weeknd (who performed at Apple’s 2015 WWDC) plus a cameo from actor John Travolta in one.
Aside from pushing the Apple Music three-month free trial in front of MTV’s audience, the promo shows The Weeknd using the Beats 1 radio station and Apple Music to create a playlist to post on the artist activity portal Connect. It also introduces a new tagline of sorts for Apple’s streaming music service: ‘It’s all in your head. Create your own party. Unlimited music for $9.99.’ That’s quite the pitch.
Since launching the music streaming service earlier this summer, Apple has focused much of its advertising energy on billboards, TV spots, and publicity for Apple Music. The next big boost will likely come from the iPhone 6S event next week. The MTV VMAs connection dates back to Beats 1 exclusively announcing the nominees in July which may have caused a services outage.
Part 1:
[youtube https://www.youtube.com/watch?v=KlGpNmXFT4o]
Part 2:
[youtube https://www.youtube.com/watch?v=KlGpNmXFT4o]
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Didn’t you posted Part I twice???
At first, yep, it’s fixed now :)
I’m still seeing part 1 twice. I had to click the “recommendation” that popped up to go to part 2.
No no no! The story in this seeming Chapter 1 is elitist and callous, sending the horrible advertising message, that the world is going to Hell but that any person who uses Apple music can escape from it by being chauffeured away by a wealthy celebrity, the world be damned. There is no Chapter 2.