The Weeknd Apple Music

In case you weren’t tuned in to the 2015 MTV Video Music Awards last night (it’s okay, I missed them too), Apple has shared its two-part Apple Music promo video that ran during the music awards show on Sunday night. Both clips together run two minutes in total and feature hip-hop artist The Weeknd (who performed at Apple’s 2015 WWDC) plus a cameo from actor John Travolta in one.

Aside from pushing the Apple Music three-month free trial in front of MTV’s audience, the promo shows The Weeknd using the Beats 1 radio station and Apple Music to create a playlist to post on the artist activity portal Connect. It also introduces a new tagline of sorts for Apple’s streaming music service: ‘It’s all in your head. Create your own party. Unlimited music for $9.99.’ That’s quite the pitch.

Since launching the music streaming service earlier this summer, Apple has focused much of its advertising energy on billboards, TV spots, and publicity for Apple Music. The next big boost will likely come from the iPhone 6S event next week. The MTV VMAs connection dates back to Beats 1 exclusively announcing the nominees in July which may have caused a services outage.

Part 1:

[youtube https://www.youtube.com/watch?v=KlGpNmXFT4o]

Part 2:

[youtube https://www.youtube.com/watch?v=KlGpNmXFT4o]

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author