Skip to main content

Does this ultra-lightweight, gold-colored, wedge-shaped laptop design look familiar to anyone?

LG has just announced an innovative new ultrabook. The LG Gram weighs a touch over two pounds, is available in a champagne gold color, has a wedge-shaped profile and is equipped with a black chiclet keyboard.

LG has a long history of developing innovative consumer electronics products and has applied that expertise, along with its laptop success in other markets, to the LG gram series in the U.S.,” said David VanderWaal, vice president of marketing, LG Electronics USA.

It does, though, come up a little short in the OS department: it runs Windows.

Such innovation does, of course, have a long history.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

  1. charismatron - 9 years ago

    (Darth Vader voice) “Most impressive.”

  2. crisss1205 - 9 years ago

    It actually looks very similar to the Toshiba Satellite laptops that also came in that color, and those long pre-date the MacBook.

    • Paul Weiss (@paulweiss) - 9 years ago

      Yes, I had one. It was the Toshiba Portege. It was also just as thin, mind you it wasn’t wedge shaped. Loved it. The ability to copy, leads to quicker and better innovation. Once everyone starts producing a thin wedge shaped notebook Apple will have to come up with something better… and they will.

      • You can’t be serious? Copy is the very opposite of innovation. So APPLE should have to do all the innovation and everyone else just copies? A pleasant outlook to the future. I’m glad that is your reality.

    • FERNANDO! (@brutedawg) - 9 years ago

      The Toshiba Satellites that “pre-date the MacBook” were antiquated clunky paperweights… not much different from the current Satellites. Sorry.

  3. Ivan - 9 years ago

    Do you know what I want more than a MacBook? A Windows PC that looks EXACTLY like a MacBook. – No One Ever

  4. Howard Cheng - 9 years ago

    For some people, platform is platform; they’ll never switch. This saying is very common, “MacBook looks gorgeous, but too bad it doesn’t run Windows [sic].” (native Windows w/o Bootcamp). They need machines like Gram.

  5. gshenaut - 9 years ago

    Can’t you also run Windoze on a MacBook?

    • elilabes - 9 years ago

      yes via bootcamp, its very easy to do.

  6. Stephen Kuhn - 9 years ago

    Uni-Bease+Chamleon => OSX.
    Either that or some version of Linux.
    THEN it’d be a nice unit.

  7. mytawalbeh - 9 years ago

    LOL that’s copycat companies !!

  8. 89p13 - 9 years ago

    KoreanKopyKats calling themselves “innovative” by stealing everything!

    (Shakes head) Just another Shamesung Clone!

    • riftdichotomy - 9 years ago

      “LG Electronics held a special event on JANUARY 14 to celebrate release”
      http://www.koreaittimes.com/story/44145/lg-electronics-releases-ultra-light-laptop-%E2%80%9Cgram-14%E2%80%9D

      “New MacBook release date April 10th”
      http://www.theverge.com/2015/3/9/8174683/new-macbook-price-release-date-2015

      further research into Samsung’s earlier devices including their mobile technology predates Apple’s first iphone in interviews Steve Jobs himself acknowledges that he “borrowed” a lot of other companies concepts in order to perfect the iphone (smartphone). Samsung was manufacturing batteries for earlier iphone models before samsung finished building the galaxy, but the galaxy wasn’t the first time they’ve ever built a phone let alone one with touchscreen capabilities. SONY produced laptop batteries for Apple, not many knew until a massive battery recall for the powerbook g4 became widely known. Toshiba built the initial hard drives for ipods and laptops. INTEL based macbook pro’s replaced powerbook g4’s. Apple has quietly begun to make their own components since then and those are the things they focus on advertising rather than the other components that make up out devices.

      Apple’s strength was never pioneering in creating raw components like the companies before it, they are good at seamlessly bringing the best things together in order to bring about to most user friendly experience, reliable products as well as phenomenal marketing to bring everyone the best products they can put together. They make sure that all the hardware components work harmoniously together and that their software is effortlessly user friendly and intuitive, but they didn’t get there alone. Although I do give acknowledge that they were able to put together some great machines.

      Instead of posting immature and ill-researched opinions, I would suggest you go back to pre-2007 archives to see how Korean/Japanese/Finnish/American phone companies were leading the mobile market before the iphone entered the scene.

      Also, I don’t know how nobody noticed the similarities between the galaxy s4 and iphone 6 designs. Please do not tell me that it was Apple’s original idea to make their phones bigger, Steve Jobs actually was against that idea. Nobody ever talks about what Apple stole because nobody cares, but if you don’t care, stop spouting nonsense. I’m from a family of native Apple users, first computer gifted to me when I was in 7th grade was a powerbook g4, got an iphone soon after that, 10 years later I’m still using a mbp and iphone6. I just don’t appreciate extremely biased and mis-guided info. This has been going on far enough, burying the truth with baseless opinions. I used pc’s because of school and because earlier mac’s lacked the newest programs back in the day but PC’s also got the work done. Main complaint was about the many viruses on pc’s and that I found macs easier to use.

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications