Facebook today has unveiled its own SDK for the new Apple TV’s tvOS. In a blog post on its Developers site, Facebook says that using the Facebook SDK on tvOS will allow developers to build “immersive” social experiences on the platform including tools like login, sharing, and analytics.

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One area in which many believe the new Apple TV has fallen short is text input, especially when logging into services and applications. Facebook’s SDK for tvOS, however, will users to quickly login using their Facebook credentials. If a user were to choose the Facebook method, they would be presented with a unique 8 digit code that they could then enter into their smartphone or tablet to authorize the application. There would be no need to use the on-screen Apple TV keyboard to enter full log-in information.

Facebook SDK on tvOS will also allow developers to implement the ability for users to share content from the Apple TV to their Facebook accounts. This could include content like videos, photos, gaming high scores, and more. Think of how apps on iOS allow Facebook sharing now.

Finally, Facebook’s tvOS SDK will allow developers to more easily track their audience and audience engagement. Developers who implement the SDK will be able to see what type of users are viewing their apps and use that data to make more poignant decisions.

Developers interested in building with Facebook SDK for tvOS can check out the company’s developmental guide for more details.

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