Recording Academy President Neil Portnow and Common said that free tiers on streaming music services threaten the viability of music as a career, reports The Verge.
“Isn’t a song worth more than a penny?” Portnow asked the audience at the Staples Center, referring to the minuscule profits artists earn from ad-supported streaming. “Listen, we all love the convenience, and we support technologies like streaming, which connect us to that music. But we also have to make sure that artists grow up in a world where music is a viable career” …
Common went on to thank those who support music by taking out paid subscriptions to streaming music services.
Apple partnered with Sonos on an Apple Music ad featured during the break with the tagline ‘Music makes it home.’ The ad – which stars Killer Mike, Matt Berninger, and St. Vincent – conveys the message that music makes for a happier home, and features the streaming service being played through Sonos speakers.