Just a day after unveiling a new fourth-gen Apple TV ad starring NBA player Kobe Bryant, Apple today has released a handful of new 15-second ads for the Apple Watch highlighting a variety of different features. The new ads continue Apple’s trend of having Watch ads each highlight a specific feature of the device.
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New ads “Row,” “Chase,” and “Golf” all highlight the fitness capabilities of the Apple Watch. Each ad shows someone using Apple Watch to track their fitness progress using the Activity app. The “Chase” ad stars musician/actor Nick Jonas and features third-party app Argus.
The next ad, called “Find,” simply shows how you can use your Apple Watch to ping your iPhone in case you’ve miss placed it and stars actress Chloë Sevigny. “Surprise” is an ad that showcases the ability to use Apple Watch to control the lights in your home using HomeKit and Siri. “Rain” shows off third-party weather app Dark Sky and how it can be used to know exactly when adverse weather is approaching.
Finally, the last ad is entitled “Swap” and focuses on the customization features of the Apple Watch. The ad shows how the band you’re using with your Apple Watch can be changed to go with any outfit or for any different occasion. The ad stars musician Jon Batiste, who leads the band on The Late Show.
All of Apple’s new Apple Watch ads come in at 15 seconds in length and can be seen below: