samsung-ad

Samsung’s executive VP for global marketing Younghee Lee has told AdWeek that its ad campaigns mocking Apple products were ‘relevant, bold and right.’

In North America, we were aggressive with our marketing toward competitors—we went at them head on. If you think about the “Fanboy” and “Wall Hugger” (Galaxy S) campaigns and the approach we took there, we tried to be flexible, relevant and bold.

Lee said the company’s approach to advertising was the same as its approach to technology.

If we think it is right, we pursue it relentlessly.

Samsung has a long history of ad campaigns directly mocking Apple products and customers, from ‘The next big thing‘ poking fun at iPhone customers for waiting in line, together with a later variation in 2012, through ‘fanboy‘ and ‘wall huggers‘ in 2014.

https://www.youtube.com/watch?v=FVkH9Hgvda4

Via CNET

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear