Samsung ads Stories June 15, 2016

Samsung’s top marketing exec says ad campaigns mocking Apple were ‘relevant, bold and right’

Samsung’s executive VP for global marketing Younghee Lee has told AdWeek that its ad campaigns mocking Apple products were ‘relevant, bold and right.’

Samsung ads Stories April 2, 2014

Apple senior VP of marketing Phil Schiller was so concerned about Samsung’s Next Big Thing ad campaign, in which the company poked fun at Apple customers, that he emailed Tim Cook to suggest a change of ad agency to fight back – according to a claim by Samsung lawyer Jon Quinn.

The Verge reports that Quinn made the claim in his opening arguments in the patent trial in which Apple is accusing Samsung of violating five of its iOS-related patents.

Quinn says Schiller became “obsessed” with the campaign, writing CEO Tim Cook to suggest the company look into using another ad agency instead of its mainstay TBWA\CHIAT\DAY. That even led to Apple board discussions over the issue, Quinn added …

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