As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March… 

It’s certainly not the first time Samsung has gone after Apple directly in its commercials. In a recent TV spot from April for the Galaxy S5, Samsung took shots at the iPhone’s camera and display size and it’s done the same for Galaxy tablet marketing using iPads. This time around Samsung doesn’t go for a full side-by-side comparison with the iPhone, but it does mention the iPhone by name in the new commercial.