A webpage discovered by a tech consultant and confirmed as official by TechCrunch indicates that Tumblr is planning its own Periscope-style live video platform later today.


Tumblr has yet to formally announce any official details about its forthcoming live video offering [but] we’ve confirmed with sources that these are ads from Tumblr itself designed to promote the live video launch.

The page has a schedule of content for the launch, including a live broadcast from the surface of Mars and the more cryptic ‘we will inflate a very big thing in a very small room.’ The event is scheduled to kick off at 4pm ET/1pm PT.

Tumblr’s iOS app added support for Live Photos and 3D Touch last year, and a third-party app lets you view Tumblr albums on your Apple Watch.


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