iPhone 7 Plus unboxed

The iPhone 7 and iPhone 7 Plus don’t even hit store shelves until this Friday, September 16th, but the first official unboxing in the wild are already popping up online early. Photos shared on social media in Asia show believable images from someone who claims to be an Apple dealer unboxing and holding the unreleased iPhone models in public.

The smaller model appears to be the glossy Jet Black iPhone 7 while the larger model looks like the matte Black iPhone 7 Plus. The 4.7-inch iPhone features a new finish and a wider aperture iSight camera while the 5.5-inch iPhone packs two 12MP iSight cameras.

If the photos are legitimate as claimed, the Jet Black iPhone comes in all black packaging while the matte Black iPhone ships in a white box like silver, gold, and rose gold models. For what it’s worth, Apple’s website currently depicts the matte Black model with a white box so it’s likely accurate and will help retailers tell the two black models apart.

Aside from the box color differences, the unboxing photos don’t reveal any new surprises. Curiously, the Apple dealer doesn’t appear to be using the new iPhones in any of the photos, but that may be a precautionary move when using pre-release models without authorization.

At any rate, check out the unboxing photos below with envy:

For comparison, here’s Apple’s iPhone 7 matte Black packaging from its website:

iPhone 7 box

And if that’s not enough hype, here’s Apple’s iPhone 7 Jony Ive Design video:


The new iPhone models launch this Friday so we’ll see a lot more unboxing going on from our friends in the eastern hemisphere Thursday night, and stay tuned for the ritual teardowns as well.

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About the Author

Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created SpaceExplored.com.