T-Mobile has reported that pre-orders for the iPhone 7 and 7 Plus have shattered sales records, with orders four times higher than the iPhone 6.
iPhone 7 and 7 Plus are a home run at T-Mobile. Pre-orders for Apple’s latest have already shattered sales records in the first four days – up more than 4x over the smash-hit iPhone 6. And Friday set a single day sales record for any smartphone ever in T-Mobile US history.
Sprint is also reporting almost four times as many orders for the iPhone 7 this year, though its comparison was against the 6s …
Sprint says that pre-orders are up more than 375% over three days when compared to last year’s numbers.
Many had suspected that iPhone 7 sales might be disappointing given a similar design to the 6/6s, suspicions heightened by Apple’s announcement that it would not be revealing opening weekend sales figures. Apple’s guidance for the quarter also suggested that the company would see a significant year-on-year decline in sales.
It will be extremely interesting to see whether the announcement is mirrored by AT&T and Verizon, as both T-Mobile and Sprint have gained in popularity over the past couple of years. But investors seem to be happy to see the news …
FTC: We use income earning auto affiliate links. More.