Every year, London’s famous Claridge’s hotel kicks off its holiday season with a decorative showstopper Christmas tree in the foyer. As you might imagine, the 5-star hotel in Mayfair goes far beyond what most people imagine as a ‘Christmas tree’ roping in world-renowned designers and architects to imagine incredible visual displays.
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Last year, Burberry CEO unveiled a gold and silver tree composed of 100 umbrellas and 70,000 lights. 2014 was a more traditional tree, designed by Dolce & Gabbana, also pictured above.
For the first time, Apple Chief Design Officer Jony Ive will be taking up the post and imagining his own blockbuster Christmas tree at Claridges, in cooperation with Marc Newson – who also works at Apple on projects such as Apple Watch. Jony Ive’s interpretation of a festive tree will be unveiled at the hotel on November 18.
The project is top secret and no one knows yet how Ive and Newson will design their iconic tree. There is a lot of anticipation for Ive to unveil something spectacular that is also streamlined to an essence: bets on a tree milled from a single block of gold alloy? The duo previously designed an exquisite one-of-a-kind Leica camera for a charity (PRODUCT)RED auction. Ive and Newson are also credited for the design of the luxurious gold first-generation Apple Watch Edition.
We’ll see what they have thought up as their decorative Christmas tree in a month’s time …