Consumer Intelligence Research Partners (CIRP) reports that the iPhone 7/Plus accounted for 43% of all iPhone sales in Q3 despite being available for only the final two weeks of the quarter. The research company estimates that the iPhone 7 notched up 31% of sales with the larger Plus model at 12%, reports Investors.com …
It’s of course not surprising to see that a new iPhone model accounts for a high percentage of all iPhone sales in a launch quarter: many people wait for the new models before buying. But the numbers are high enough, says CIRP, to describe it as ‘a positive reception for the new 7 and 7 Plus models.’
More than a third of iPhone 7 buyers were upgrading from an iPhone 6/Plus, generating 36% of all sales of the new models, while 17% upgraded from the 6S/Plus.
The iPhone SE remains the third most popular model, with a 9% share of Q3 sales.
Apple itself has kept quiet about opening weekend sales, citing supply constraints, so we’ll need to wait for the earnings call on October 25 to hear some numbers. As ever, though, Apple is unlikely to reveal the split between iPhone models. We’ll then have just two more days to wait before we hear all about the new Macs.